I don't know if this particular company is in business all over the country, it's probably only the south, or maybe even just Florida for all I know, but I get such a kick out of how they target their commercials for their cheap car insurance to different people.
I won't link it, but I'm sure if you've seen it, you'll know exactly which company I'm talking about.
They run 2 identical commercials, the same people, the exact same set-up, the exact same script, except when the actors say the name of the place, depending on what channel the commercial is airing on, the name of the company is different.
In 1 commercial when it's on say, channel 8, the really super awesome Tampa news station, which obviously has more money and a different viewer base, the actor says "Florida No Fault".
If it airs on channel CW44, which is definitely a different viewer base, younger, probably less money, the actor calls it Cash Register.
They call it 2 totally different company names based on the economic viewer base of the channel it airs on.
I find it totally hysterical that they do that, same actors, same script, same exact scene set-up, but 2 different names.
I have to wonder why a company would do that, but I guess the names make certain economic classes feel better when they go to purchase car insurance, they want to feel like they can afford it and will be treated appropriately when they go in to sign up for their cash insurance.
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I won't link it, but I'm sure if you've seen it, you'll know exactly which company I'm talking about.
They run 2 identical commercials, the same people, the exact same set-up, the exact same script, except when the actors say the name of the place, depending on what channel the commercial is airing on, the name of the company is different.
In 1 commercial when it's on say, channel 8, the really super awesome Tampa news station, which obviously has more money and a different viewer base, the actor says "Florida No Fault".
If it airs on channel CW44, which is definitely a different viewer base, younger, probably less money, the actor calls it Cash Register.
They call it 2 totally different company names based on the economic viewer base of the channel it airs on.
I find it totally hysterical that they do that, same actors, same script, same exact scene set-up, but 2 different names.
I have to wonder why a company would do that, but I guess the names make certain economic classes feel better when they go to purchase car insurance, they want to feel like they can afford it and will be treated appropriately when they go in to sign up for their cash insurance.
